The customer required a sophisticated healthcare association website capable of serving multiple professional audiences while managing a large volume of medical, educational and organizational content.
Key Requirements
✓ Develop a professional and authoritative healthcare association website
✓ Provide an easy-to-navigate structure for gastroenterology professionals
✓ Support online membership registration and renewal
✓ Provide multiple membership categories for physicians, scientists, trainees, students and other healthcare professionals
✓ Provide secure member account and profile access
✓ Provide access to member-only resources
✓ Create a searchable clinical guidance and guideline library
✓ Publish evidence-based clinical practice updates
✓ Provide access to medical journals and publications
✓ Showcase upcoming educational programs, webinars and conferences
✓ Support event discovery and registration
✓ Provide CME/MOC-focused educational resources
✓ Promote research funding and research opportunities
✓ Provide information about AGA advocacy and policy initiatives
✓ Publish healthcare news, articles and professional updates
✓ Provide career development and professional resources
✓ Support committees, leadership and member engagement
We developed a structured digital ecosystem that organizes AGA's extensive resources around the needs of the GI professional community.
The platform brings together:
Membership
Clinical Guidance
Education
Meetings & Events
Journals
Research
Advocacy & Policy
Career Development
News & Publications
Patient Resources
Professional Community
The homepage and global navigation provide clear routes into these major areas, allowing users to quickly reach the information relevant to their professional role.
Membership is a core component of the AGA digital experience.
A physician may primarily need:
Clinical Guidance → Education → Journals → Events
A researcher may need:
Research → Publications → Grants → Scientific Resources
A trainee may need:
Education → Career Development → Events → Membership
A member may need:
Profile → Membership → Directory → Member Resources
Industry: Healthcare / Medical Association
Platform: Large-Scale Responsive Healthcare Web Platform
Development Focus: Healthcare UX, Content Management, Membership, Medical Resources, Search, Education & Digital Engagement
